Distribution is in charge of the promotion of a film and has a very important role, as the distribution of the film brings the income and could bring a large income from a rubbish film. Marketing techniques are key as the producers of Devils due knew that the film wouldn't do very well, so they created a viral campaign that drew attention the film and got people talking about it. Some people went because they found the viral campaign amusing and thought they might as well give the film a go.
Distribution is a highly competitive business as you want your film to be the most popular film in the cinema so it is seen first and chosen over other films. Every film has its own distribution plan to ensure it reaches the right audiences.
The distribution company has to take into account the cost of putting the film in the cinema and the marketing techniques. Also the advertising( TV, radio, outdoor, online, promotion), publicity, festival screening and the campaign production( trailers, posters). As all of these cost the distribution company money so they need to make it worth it.
Some distribution companies as get people to watch and review their film before they release it (research screening).
Dates:
February to March- Dead time for block buster, but a good time to release a small film.
Easter to the end of August- This is a popular time to release blockbuster films as it is holiday season therefore people have more free time.
September- This is a dead time for film releases as people don't have a lot of money due to the holidays, but it is time for girly low key films.
October to January- the film when the films who receive the awards are released.
November to December- this is a crucial time for block buster films.
Opening weekend- this is when the film is first release it has a week which will determine whether the film stays in the cinema or not.
The distribution company has to have a strategic business plan.
Films come out of DVD 16 and a half weeks after it is released in the cinema.
February to March- Dead time for block buster, but a good time to release a small film.
Easter to the end of August- This is a popular time to release blockbuster films as it is holiday season therefore people have more free time.
September- This is a dead time for film releases as people don't have a lot of money due to the holidays, but it is time for girly low key films.
October to January- the film when the films who receive the awards are released.
November to December- this is a crucial time for block buster films.
Opening weekend- this is when the film is first release it has a week which will determine whether the film stays in the cinema or not.
The distribution company has to have a strategic business plan.
Films come out of DVD 16 and a half weeks after it is released in the cinema.
What you have got is correct and offers a good explanation, however, you are missing the answers to some of the questions, please go over them again for eg what is a simultaneous release, audience positioning? http://gbhsasexam.blogspot.co.uk/2016/03/task-10-distribution.html Answer missing questions below.
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